James was elected to Alton Town Council to represent Holybourne on 7th May 2015. At that time he said, "As a teenager, I attended Alton College and moved here in 2003. Since 2011, I have been living in the Holybourne ward with my wife Fee and our three children. I believe our community has a great future ahead, with real opportunities just around the corner. I would very much like to see the character of our neighbourhoods preserved during the roll out of the Neighbourhood Plan."